Being an entrepreneur requires an enormous amount of ingenuity and resilience, but sometimes it’s helpful to know what general trends successful businesses and other entrepreneurs are following. These can be useful guidelines for building one’s own company and ensuring that it is financially stable and can succeed in its industry.


Entrepreneurship continues to grow in popularity as a profession around the United States and is only expected to expand in the coming years. While the last few years have brought a number of young, up-and-coming entrepreneurs, it has also proven to be a great career option for older adults as…


After a turbulent year in 2020, many business leaders are looking forward to the new year and the opportunities it may bring. With high hopes to get the COVID-19 pandemic under control in 2021, businesses should prepare for shifts in how they function. …


When a person is just getting started in a business, writing an impressive resume can seem like a daunting task. A good resume is only a page long, and it should be easy to scan. Yet, it also needs to pack a lot of impressive information about a person into…


Wine is one of the most popular alcoholic beverages in the United States. It is currently estimated that roughly 30 percent of the legal population in the country drinks wine on a regular basis. Wine is so beloved because it offers complex flavors that go great with a meal or…


Who you partner up with can make or break your business venture. Your co-founder and vendors will decide how well you can execute the different interrelated facets of your day-to-day operations, such as production, inventory management, customer service, research and development, and marketing. …


While you may have been a good leader before the coronavirus pandemic, you may find that your approach isn’t effective in a post-lockdown world. A good leader will recognize that times have changed, and they will adjust their approach accordingly. …


There’s been a massive shift in consumer behavior over the past decade. Previously, people and businesses trusted advertisements to lead them to the products and services they bought. Now, they have social media like Twitter, Facebook, and Instagram. Many people now research a product extensively before buying it. B2B customers…


Being a leader is rewarding, but there are challenging moments as well, and one of those challenges is having difficult conversations with employees. There may be times when a leader has to talk to someone about their performance at work. They might need to tell an employee they did not…


Innumerable vineyards throughout Europe have been producing wine for centuries. Such countries as the United States, Argentina, Chile, Russia, Australia, New Zealand, and South Africa are now producers of various varieties of wine, as well. …

Kevin Ortzman

Kevin Ortzman is a natural-born leader and professional living in Chicago, Illinois & working as the Region President at Caesar’s. Learn more — KevinOrtzman.net

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